Hispanic Heritage Month
I was the lead brand designer for Keller Williams’ Mega Camp 2021, the corporations’ premiere conference for their top producers. However, the impact of the pandemic on social gatherings was still very much present. We needed to create a virtual event that had the prestige of an exclusive, in-person conference.
To reflect the agents’ ability to stay strong in a chaotic environment, I created the liquid metal concept behind the existing brand. In the six months leading up to the conference, I directed this vision through a massive collaborative effort, ensuring brand integrity across video, animation, environmental design, and digital communications.
