RealWork Labs
RealWork Labs is a tech startup that works with home service businesses. Their core offering is a mobile app that allows companies to capture on-site photos and videos of their completed work to optimize local SEO rankings.
In 2022, I was contracted to design their new logo and brand identity.
I created a type treatment that would connect with their target customer. Without the frills you commonly see in tech startups, this logo communicates the trust and reliability that are so important to the home services industry. The brackets represent the viewfinder frame these clients would see in their apps’ camera functionality. Tying the logo so closely to the desired action conveys that RealWork Labs keeps its clients top of mind at all times.
